Raffles, Starbucks, Big Macs Make It in China But Not India
A look at the hotel business in China and India can tell a lot about some key economic differences between the rising dragon and tiger nation.
In China, there’s no shortage of brand-name hotels with high quality standards, many of them from other parts of the world. But in India, most of the hotels are distinctly Indian — there’s Taj, Oberoi, Trident, Leela and Leela — and far fewer of the Hyatt, Marriott, Hilton regulars you see around the world. In contrast, all the big multinational brands are in China, and expanding rapidly into second and third tier cities now that Beijing and Shanghai are covered.
Whether India will increasingly open up to foreign investment remains to be seen — there are rare signs of its on the retail front. But in China, there seems to be no turning back as not only top-tier hotel names like the Waldorf, Fairmont and Peninsula but also Starbucks, McDonalds and a host of other westernized brands become part of the ‘city-scape.’
Also curious to realize that while Huawei, Lenovo, Haier, Tencent, and Alibaba expand their reach outward and build business outside their home country, the same cannot be said of the India corporates, except of course for the outsourcing superpowers such as Infosys and Wipro. Tata and Mahindra haven’t become household names globally although they certainly reign in India in all kinds of industry sectors.
It's amazing to see the great strides China has made with its hybrid capitalistic system with infrastructure and advances in innovation in such a short period of time while India, the world’s largest democracy, moves at the pace of a tortoise, struggling to make the upgrades. Still, it’s refreshing to spot signs of progress: the newly completed modern airport in Delhi and the metro now open for four kilometers in Bangalore while several lines are running in Delhi.
While Chinese cities take on more and more of the character of the West, in India you can still definitely feel that you are somewhere different, and the spritual undercurrents and philosphical approach are never far away. Brands reflect a country’s culture, and it will be interesting to watch how they unfold in these two distinct emerging powers. Rebecca Fannin FORBES.

